Personal Branding

Creating a visual identity for oneself is a daunting experience. After fleshing out many, many ideas that did not seem to fit me, I took a break from trying to brand myself. I wanted to try something different and step out of my comfort zone but everything I tried did not speak to me, that is, until I went back to basics and to what I love most about design: shapes, color, typography, and simplicity. Fancy hand-drawn initials and abstract logos were fun to try out but that is not what best represented me. What does represent me are shapes forming my initials in bright, bold colors; my comfort zone.