'Miraculo' Package Design Concept

This design concept was for a "series of 3" assignment in my Package Design class at Fitchburg State University. The assignment consisted of creating an original product and designing a series of three packages for the product as well as assembling the package. After fleshing out many ideas, I decided to focus on medication because, in my experience, many packages for medications are rather lackluster and non-distinguishable from other packages that offer different doses or quantities of the same medication. To solve this issue I based my concept on color by using different colors to distinguish between the different doses available. In using such strong and bold colors for the packaging, I came up with a "miracle drug" that in and of itself is bold by claiming it will eliminate pain; if only such a thing existed.