'KNIT A SQUARE' Promotional Piece Concept

This concept was an assignment for my Package Design class at Fitchburg State University. The assignment called for the creation and assembly of a 3D package to promote a non-profit organization; I chose the organization knitasquare.com, which collects knitted and crocheted 8x8" squares as donations to be assembled into blankets for AIDS orphans in Africa. My concept for the package was designed to be a pop-up informational booklet on the organization which also includes handy 8" rulers to help crafters measure their squares. The booklet measures 8x8" as well for another means of measuring the squares. The intentions for this booklet are to be mailed to interested donators as well as distributed in craft stores, libraries, and book stores to reach a wide audience.